|"My experience these days (as opposed to just last year) working with museums and new media is that while most personnel don't understand how the Internet works--which seems perfectly reasonable--increasingly they understand how it can work for them. Usually this is as another avenue for education and communication. In this sense, there is nothing particularly revolutionary about the Web. It's a bit like direct marketing, only funner. It's like distance learning, only via a computer instead of a camera. It's like publishing a brochure or catalog, only you can still make changes after it's "printed." The echo of McLuhan here--we tend to understand new media, initially, in terms of our understanding of old media--is familiar and entirely appropriate."