1) To scatter or sow (seed or something similar) over a broad area 2) To make widely known 3) To send out or transmit (something, such as a program) by means of radio television or by streaming over the Internet — Merriam-Webster Dictionary

# Convergence of Internet, TV and cinema brings new conventions and formats, new modes of behaviour and habits, new possibilities and new restrictions. The differences between these discrete mediums are worth re-emphasizing in terms of cultural phenomena rather than technology. Attention should also be brought to the formation of routines and rituals around production, distribution and consumption of the moving image in the age of desktop video editing, BitTorrent, and broadband— Rachel Baker, Unscheduled Television: Towards a Directory of Converged Media Experiments, 2006