1) The act or the process of disrupting something 2) a break or interruption in the normal course or continuation of some activity, process, etc. – Merriam-Webster Dictionary

1# We have suggested the occupation of the institution of business to better understand its inherent grammar, to reinvent it through ‘innovative actions’—to understand language itself as a disruptive innovation and disrupt it further again. The idea of executing actions capable of modifying ‘consolidated norms’ lies in the ability of identifying what is already consolidated in the business imaginary and how something else might be done with it. — Tatiana Bazzichelli & Geoff Cox, Disrupting Business (2013)